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Get out of the crazy commodity game and instead solve growth problems with this single simple strategy: targeting the Sleeping Buyers in your market.
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Stop Competing On Low Price!
This FREE executive brief reveals how you can stop competing on low price ASAP.
The biggest opportunity in the car business is learning to market to and attract the Sleeping Buyers. These are people who haven't done much research, don't know (or care!) what you paid for the car. These are people who are excited to get a Nicer, Newer® car, and are willing and eager buyers as long as you can help them get what they want.
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